The procedure which is used in gauging how impactful marketing efforts have done on leads and sales generated is referred as call tracking. It was all created using evidence based marketers’ goals to achieve higher exposure on leads. If all sales and leads came from the online conversion forms, then it’ll be easier to figure out which ads are providing the best return on investment without call tracking whatsoever.
On the other hand, when talking about financial services, automotive, healthcare, travel and other ecommerce industries, a big portion of calls helped them generate sales.
Call tracking systems make it feasible for companies to almost instantly make a toll-free or local phone numbers with just a click of a button. As to companies that are used to purchasing numbers from the traditional carriers, the process is just a normal thing. Numbers may be assigned labels, nicknames and tags so by that, they can be tracked and searched easily. The next thing that marketers do is to integrate unique phone number combined with marketing engagement such as radio or TV ads, social media ads, conference print collateral or search keywords. Whenever someone calls them, there is a unique number that shows up reporting the source of the ad according to the associated phone number.
It is possible to use one business phone number if you are using call tracking software. This allows businesses to monitor phone metrics similar to location of calls, duration of calls and number of calls automatically. Basic phone call tracking can be very effective if a business likes to gauge the amount of sales calls lasts for 40 seconds or less.
Running multiple ads at once is a norm for a number of small to medium sized businesses. A brand might have six separate groups of ads based on the product. The campaign based call tracking system is offering different phone numbers. Every number is focused on a specific product, paid search ad group, specific keyword or individual ads. With this being said, both the marketing and sales can have separate calls depending on which ad it has originated.
So imagine that you are running a big company that is after travel and tours. You are offering flights and accommodations to hundreds or thousands of locations worldwide. Picture the number of keyword combinations that may lead potential clients back to your page. To have true insight in which keywords derive phone sales, you should have access to large collection of phone numbers. It is not new for enterprise level businesses to make reservations for thousands of unique phone numbers for doing their call tracking.